Insight for the next generation of membership.

We are new research hub and learning space exploring how membership is changing. Globally, unions, parties, and civil society face shrinking numbers, aging memberships, digital fragmentation, and declining trust in institutions. At the same time, new models of belonging and participation are emerging. We connect practitioners, share insights, and highlight innovations to help organisations meet these challenges and shape the future of membership.

THE 2026 SURVEY

THE 2026 SURVEY

THE 2026 SURVEY

THE 2026 SURVEY

Benchmarking membership health and sharing lessons on recruitment, engagement, and innovation.

Benchmarking

Compare your organisation’s membership health against peers.

Mapping

Build a shared picture of how unions, parties, and civil society are evolving.

Voices

Bring in perspectives from leaders and practitioners shaping membership’s future.

Sharing

Publish findings, case studies, and tools openly to support renewal across the sector.

TIMELINE

TIMELINE

TIMELINE

TIMELINE

Aug - Sept 2025

Contributors dialogue

Sept - Oct 2025

Submissions and quantitative research

Nov - Dec 2025

Mapping and production

Jan - Feb 2026

Publication and debate

Let's build the future of membership

© 2025 Brand Response

Let's build the future of membership

© 2025 Brand Response

Let's build the future of membership

© 2025 Brand Response

Let's build the future of membership

© 2025 Brand Response